If your target market includes businesses, then you need to add
LinkedIn to your Insurance Marketing strategy. With LinkedIn you can
connect and network with business professionals in your target
markets, and better determine the decision makers for these
companies. LinkedIn differs from Facebook, Instagram and Twitter,
it's a business centric social media platform requiring a different
approach to be successful. Here are some tips to help you along the
way.
Professional Picture: You need a professional picture for your
LinkedIn profile. Smile and look friendly but don't use a selfie, a
low res (blurry) image or a picture which is too casual.
Explain How You Help Your Customers: Don't just copy and paste
information from your resume on LinkedIn. Use the Summary and
Experience sections to show what you can do for your customers and
how you can help your ideal prospects.
Skills and Endorsements: Include all relevant skills on your
profile and ask current customers who are on LinkedIn to endorse you
so that connections will see you are an expert.
Make It Easy To Communicate With You: In your profile, include
your contact information (address, phone number and a link to your
Website) to make it easy for prospects to reach out to you.
Post Articles - Long Form Publishing: Posting articles which is
called long form publishing is another great way to share your
knowledge and reach out to potential prospects.
Don't Just Join Groups In Your Profession: LinkedIn Groups is a
great way to network with other agents, brokers and wholesalers but
it is also a great way to communicate with prospects. Join groups
which are applicable to your target prospects.
Don't Sell In Groups: When you do join groups that contain your
prospects don't post messages that sell your services. Most groups
forbid selling by members in the group and the other members will
believe you are only there to find customers. Instead post relative
content and communicate with group members in order to network with
them.
Message Occasionally: You are allowed to message 1st degree
connections, but you don't want to bombard people with marketing
messages. Instead message them occasionally with helpful information
or just to let them know you are there to help them if they are
interested.
As a professional network, LinkedIn is a great way to communicate
with business prospects. As a part of a digital insurance marketing
strategy, LinkedIn is an effective tool to locate potential prospects
and engage with them in a professional manner.
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