Why take the time to create and maintain an insurance agency blog?
There are many benefits to blogging, from showcasing agency
expertise, to improving insurance agency search engine optimization.
Suffice it to say, an insurance agency website is missing a vital
component if it lacks a blog. Here are ten important tips to ensure
your agency deploys a successful insurance agency blog:
1. Be Consistent - Publish at least one blog a week, and do it every
week. Gaps impact credibility for both your readers and your
insurance search engine optimization.
2. Speak To Your Audience - It's about them, not you. What topics
interest them? What impacts their businesses?
3. Vary Content Fulfillment - Blogs should include complimentary
digital content when possible. This might include a link to a video,
and infographic, a webinar, a case study, or new regulations (ACA,
OSHA, etc.).
4. Don't Make It About Insurance - I can save you money on your
commercial insurance is not the type of blog that agencies should
publish. As noted in Tip #2, stick with topics that will interest
your target market.
5. Educational, Timely, Elucidating - The more educational your
content, the better your insurance agency blog. Focus on regulations,
updates, news and interesting topics relating to your readers. Make
sure each blog includes a "knowledge nugget", a valuable take away
that your reader will remember.
6. Leverage Social Media - Whenever you post a blog, make sure you
share it on LinkedIn, Facebook, Twitter, Google+.
7. Include Social Media Sharing Icons - Make it easy to share your
blogs by including "chiclets" (sharing icons) at the bottom of every
blog.
8. Don't Just Blog, Vlog - A short video or recorded webinar can be
used to make a great blog. These look very professional when sharing
on social media.
9. Include Images - Blogs always look more professional when an image
is included. Images make blogs more likely to be read.
10. Make It Easy To Find - Make sure your blog is easy to find on
your insurance website. At a minimum, have your blog accessible from
your main navigation, but it's even better if it's also accessible
from a Call To Action button on your home page.
An insurance blog provides owners, agents and producers with a great
opportunity to showcase expertise. Many agencies can blog on their
own, utilizing their internal staff. Those that lack the time or
resources, can outsource their blogging to a proficient insurance
agency marketing firm.
For more information on territory exclusive Insurance Agency
Marketing Solutions visit our website: http://www.startupselling.com.
StartUpSelling, Inc. provides outsourced insurance marketing and lead
generation services focusing in the areas of telemarketing, insurance
email marketing, and insurance web marketing. StartUpSelling, Inc.
specializes in innovative entrepreneurial marketing, sales and lead
gen concepts.
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