Every insurance agent should have these qualities. The qualities that 
we are going to explore will cover all aspects of the person from who 
they are on the inside and what they look like on the outside. It is 
about becoming the person that you can look at with respect and 
feeling confident in the person looking back at you in the mirror.
Inside
Compassionate: Compassion is the act of caring about someone. It is 
being able to listen to their needs and care about finding the best 
solution for those needs. Insurance agents that lack this quality may 
find themselves struggling in their business. That is because those 
that are truly successful understand that their success depends upon 
their ability to show compassion to their customers.
Respectful: It is hard to believe that this would have to be included 
but you would be surprised how often I have seen someone walk into a 
situation, tell their customer how it is going to be, and completely 
miss the mark. Respecting your customer means to listen to their 
needs. Ask questions, seek clarification, don't bring your personal 
bias into the meeting. Remind yourself that your customer has their 
own believe system and respect them for who they are.
Attentive: Listen, engage, and be attentive. Understand that your 
customer is attempting to relay important information and it is your 
job as the insurance agent to understand what they are asking from 
you. If you don't understand you might end up selling them the wrong 
policy and when that happens nobody wins because as soon as they 
realize they don't have what they want, they will simply cancel the 
policy and go with another agent. Be attentive, it saves time and 
trouble later down the road.
Outside:
Well groomed: Well groomed simply means look put together. If you 
have a long beard make sure it is combed and presentable. You hair 
should be clean and you will want to have bathed prior to meeting 
with your client. You only get one chance to make a first impression 
so make it count.
Dressed appropriately: When it comes to what you should wear if you 
are a woman avoid clothing that shows off too much. You have to 
remember that you are visiting families and they may have different 
values or may not appreciate someone coming into their home that are 
dressed in a way which might be considered objectionable. A nice 
blouse and slacks work great or something along the lines of business 
casual. For men, wearing closed toed shoes is a good place to start. 
Shorts are acceptable only during the summer and only when combined 
with a nice top, no wife beaters or comment t-shirts that a potential 
customer may be offended by.
Free from distractions: Free from distractions means that you keep 
your cell phone on mute or turned off, you take off your Bluetooth 
headset and you if you have a music player you leave that in the car. 
When you enter the home you will want to make sure that the only 
concern you have at that moment is helping your customer. If you 
don't feel like you can do that it may be better to reschedule the 
appointment. Leave any drama you have in your life at their doorstep. 
Don't bring it inside.
When you have this combination in force you will discover that your 
insurance business will do better, your customers will respect you 
more, and ultimately, as a result, you will make more money. While it 
isn't about making more money, who could argue that it is a nice 
benefit for doing the right thing.
To learn more about the author (Jennifer S Benson) visit: 
http://www.jennifersbenson.com
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