When you have been involved in the Insurance game as long as I have you come across some pretty disturbing practices done by a few (not many) of the companies that represent insurance products.
This is not to say that everyone is out to take advantage of someone. Far from it. I think the reason a lot of abuse happens to agents is that companies and managers fail to understand the person they have just contracted to work for them.
Consider the following "lies" told to agents;
1) "You are an important part of this company"- If that were true then the focus would be on protecting what is important to your business. Consider a restaurant; it has to serve customers good food or it will go out of business. So a smart restaurant considers its customers to be the gold of the company. No customers, no sales, no business. Yet in insurance agents are no more than cattle. The focus for so many companies is to recruit, recruit, recruit. And once an agent joins on they are then left to fend for themselves. Some companies even penalize the managers if they fail to recruit a certain number of new people each month.
2) "If you follow our proven plan you will become successful"- I have yet to work for a company who did not swear by their training program. But here is the problem: most companies are plagued by high agent turnover. If the program was so great why can't more agents make it work? Because the programs new agents are taught is not the same programs top producers go by. Cold calling, knocking on doors, selling all of your friends and families is archaic at best. Yet new agents are brainwashed into thinking this is how to go. Do that and you will starve.
3) " You can make as much money as our top producers"- Yes you can but you probably won't. Why? Because in order to be successful you have to emulate success and no one tells a new agent how a successful agents really makes his money. Does he run the same 2 year old leads you do? Does he set all his appointments on his own or does he have some help? I am not knocking a top producer; you pay the cost to be the boss. But new agents have no chance.
Remember, success is able to be imitated. So unless you can imitate success, you are destined for failure.
http://www.ailifejdavis.wix.com/thedavisgroup
Article Source: http://EzineArticles.com/expert/Jeffery_Davis/1586511
0 Comments | Leave a Comment
Did you find this article helpful? Happy Face0 Sad Face0
Sunday, May 22, 2016
How To Sell Final Expense: Should Agents Follow A Script?
There are a couple of different perspectives in how to sell final expense; should your presentation be canned, word-for-word, following a specially designed script? Or should you follow a final expense sales process that is more open-ended, and not so scripted?
The truth is this: if any method is validated by real-world results, it is probably going to work for the agent that gets to work and puts that method into practice. What matters most is to lock into a system that has historical proof of working, and works for your personality.
How you sell should fit your personality, first and foremost. For me, being more inquisitive and deliberative, I take what is known as the consultative approach to selling final expense.
The consultative approach is based on open-ended, non-assumptive language throughout most of the presentation, which is designed to figure out why the prospect is concerned with what it is they are concerned with.
Surprisingly to many salespeople trained in the traditional approach to selling, there is very little usage of "tie-downs," closed-ended questions, and the typical "hard sell" language most sales people are accustomed to using when selling business-to-consumer products.
Understand that taking a consultative approach to selling final expense, there still is a path in which the agent follows, but there is certainly not a hard and fast script for most of the presentation.
There is repetition between presentations; the language, the emphasis, the words selected. Ultimately, a presentation is a unique occurrence independent of all other presentations. There will always be randomness, but following a specified progression is nevertheless important. As the legendary life insurance agent Ben Feldman once said, "A life insurance agent has to have a track to run on!"
Agents should learn how to approach each phase of the presentation naturally; they should know what to say and how to say it, but also develop their intuition and sense to know when to move to the next step of the sales process.
While there is very little scripting in sales process, where it exists, it is very important to memorize not just the word choice, but the body language and tone inflection. Final Expense agents should learn not just what to say, but how to say it. How to emphasize the importance of the points with correct body language, eye contact, and tonality in the voice is important when learning how to sell final expense.
Interested in becoming a success in the Final Expense business? Visit http://www.FEAgentMentor.com for more information on the Mentorship Program.
Article Source: http://EzineArticles.com/expert/David_M_Duford/2121056
0 Comments | Leave a Comment
The truth is this: if any method is validated by real-world results, it is probably going to work for the agent that gets to work and puts that method into practice. What matters most is to lock into a system that has historical proof of working, and works for your personality.
How you sell should fit your personality, first and foremost. For me, being more inquisitive and deliberative, I take what is known as the consultative approach to selling final expense.
The consultative approach is based on open-ended, non-assumptive language throughout most of the presentation, which is designed to figure out why the prospect is concerned with what it is they are concerned with.
Surprisingly to many salespeople trained in the traditional approach to selling, there is very little usage of "tie-downs," closed-ended questions, and the typical "hard sell" language most sales people are accustomed to using when selling business-to-consumer products.
Understand that taking a consultative approach to selling final expense, there still is a path in which the agent follows, but there is certainly not a hard and fast script for most of the presentation.
There is repetition between presentations; the language, the emphasis, the words selected. Ultimately, a presentation is a unique occurrence independent of all other presentations. There will always be randomness, but following a specified progression is nevertheless important. As the legendary life insurance agent Ben Feldman once said, "A life insurance agent has to have a track to run on!"
Agents should learn how to approach each phase of the presentation naturally; they should know what to say and how to say it, but also develop their intuition and sense to know when to move to the next step of the sales process.
While there is very little scripting in sales process, where it exists, it is very important to memorize not just the word choice, but the body language and tone inflection. Final Expense agents should learn not just what to say, but how to say it. How to emphasize the importance of the points with correct body language, eye contact, and tonality in the voice is important when learning how to sell final expense.
Interested in becoming a success in the Final Expense business? Visit http://www.FEAgentMentor.com for more information on the Mentorship Program.
Article Source: http://EzineArticles.com/expert/David_M_Duford/2121056
0 Comments | Leave a Comment
How to Sell Final Expense - Why Agents Fail In the Final Expense Business
The reason agents fail learning how to sell final expense is fairly simple. The unfortunate reality of sales, no matter the industry, is that 90% of all sales people fail or quit within the first 12 months of starting their sales profession. Why is that the case?
The number one the reason agents fail selling final expense is because they give up on themselves. They go into the business with aspirations that didn't match reality. Looking from the outside in, many new final expense agents have the perspective that to succeed in final expense it is only a matter of going out and talking to people. If it were only that simple!
It takes time to learn the skills necessary to sell final expense successfully. Final expense sales training is something that takes months if not years to develop. A lot of new agents don't understand that sales is totally different from a typical salaried employee position. You have emotional ups and downs almost daily. Being on straight commission, you literally wake up every morning unemployed; you must "eat what you kill!"
If you don't have experience, there is nothing to really prepare you for it until you understand what that is like and you are living it. It is something that many people just can't handle.
Then the other reason people fail is because they don't get involved with the right agency to help train them, to prepare them for the realities. They get involved with a business that sells "Blue Sky," meaning all the benefits to a lifestyle of Final Expense and none of the gritty work that it takes to succeed in the long-run.
Also, new agents fail because they get involved in an agency that is designed to short change them and squeeze the dollars out of them at a ridiculous rate. It ends up being a revolving door type of sales agency.
It is important that agents do their research on the front-end. Talk to different agencies. Get a feel for your managers personality type. Figure out who has been successful. How long agents have been working with them? Ask for proof. Are they transparent with what to expect as far as commission and percentage advancements based on merit and production history?
What do you get for your investment? Because the manager makes money off of your production. You just have to make sure value is there. Take the time to ask these questions. Again, it is really important you are reading this because most agents don't go into this business even knowing what to ask, much less what to expect.
Many agents don't understand that you must come into this business with a business mindset. Most agents must buy direct mail, and won't have the benefit of a referral network or an existing book of business. Instead, they have to buy leads to get going.
My recommendation is to have about $4,000 to $5,000 to invest into a final expense direct mail lead system, or if you have less than that keep a full-time job and then also you know if you got $2,000 or $3,000 minimum into a telemarketing final expense lead system.
You MUST start on the right foot. You MUST be prepared for the ups and downs. You MUST be willing to work through it with the understanding that the long-term is what makes it worth having. What makes it all worthwhile.
That's the reasons why most agents fail learning how to sell final expense. The important thing is to go into this with the right group that shows you transparently what to do. When you know that you have got that on your side it is really up to you.
Do you have the X-Factor to work hard and follow the system that is laid out upon you?
That's really the ultimate determinate of your success or failure.
David Duford is the owner of Final Expense Agent Mentor.
In addition to personally producing business each and every week, David specializes in training new and experienced agents on how to successfully sell final expense burial insurance.
Check out David's Mentorship Program at http://www.FEAgentMentor.com for more information.
The number one the reason agents fail selling final expense is because they give up on themselves. They go into the business with aspirations that didn't match reality. Looking from the outside in, many new final expense agents have the perspective that to succeed in final expense it is only a matter of going out and talking to people. If it were only that simple!
It takes time to learn the skills necessary to sell final expense successfully. Final expense sales training is something that takes months if not years to develop. A lot of new agents don't understand that sales is totally different from a typical salaried employee position. You have emotional ups and downs almost daily. Being on straight commission, you literally wake up every morning unemployed; you must "eat what you kill!"
If you don't have experience, there is nothing to really prepare you for it until you understand what that is like and you are living it. It is something that many people just can't handle.
Then the other reason people fail is because they don't get involved with the right agency to help train them, to prepare them for the realities. They get involved with a business that sells "Blue Sky," meaning all the benefits to a lifestyle of Final Expense and none of the gritty work that it takes to succeed in the long-run.
Also, new agents fail because they get involved in an agency that is designed to short change them and squeeze the dollars out of them at a ridiculous rate. It ends up being a revolving door type of sales agency.
It is important that agents do their research on the front-end. Talk to different agencies. Get a feel for your managers personality type. Figure out who has been successful. How long agents have been working with them? Ask for proof. Are they transparent with what to expect as far as commission and percentage advancements based on merit and production history?
What do you get for your investment? Because the manager makes money off of your production. You just have to make sure value is there. Take the time to ask these questions. Again, it is really important you are reading this because most agents don't go into this business even knowing what to ask, much less what to expect.
Many agents don't understand that you must come into this business with a business mindset. Most agents must buy direct mail, and won't have the benefit of a referral network or an existing book of business. Instead, they have to buy leads to get going.
My recommendation is to have about $4,000 to $5,000 to invest into a final expense direct mail lead system, or if you have less than that keep a full-time job and then also you know if you got $2,000 or $3,000 minimum into a telemarketing final expense lead system.
You MUST start on the right foot. You MUST be prepared for the ups and downs. You MUST be willing to work through it with the understanding that the long-term is what makes it worth having. What makes it all worthwhile.
That's the reasons why most agents fail learning how to sell final expense. The important thing is to go into this with the right group that shows you transparently what to do. When you know that you have got that on your side it is really up to you.
Do you have the X-Factor to work hard and follow the system that is laid out upon you?
That's really the ultimate determinate of your success or failure.
David Duford is the owner of Final Expense Agent Mentor.
In addition to personally producing business each and every week, David specializes in training new and experienced agents on how to successfully sell final expense burial insurance.
Check out David's Mentorship Program at http://www.FEAgentMentor.com for more information.
Agency or Producer Lead Generation - Who Should Prime the Pump?
Who is responsible to prime the pump and fill the top of the funnel? Many agencies and brokers expect their sales team to cold call, network, and send emails to build their own pipeline, and fill the top of the funnel. It reminds me of the old slogan, "Let your fingers do the walking". The slogan referred to the Yellow Pages, the omnipresent database of the time. Regardless of the database used, be it the online Yellow Pages, Google Pages, or an internally generated prospect list, the question still remains. Who is responsible to fill the pipeline, and what's the most likely path to success.
Today insurance lead generation encompasses many new tools to help producers prospect, including eMarketing, Social Media Marketing, Blogging and Web Seminar Marketing, in addition to traditional cold calling and networking. Agencies and brokers must also add their website to this mix of tools, as many broker websites are out of date, difficult to navigate, and are not mobile compliant. The mobile compliance issue is very significant, as mobile searches are now exceeding PC based searches.
Many producers find these new web marketing tools, and in general the lead generation aspect of their jobs, to be arduous and challenging. That's why so many producers fail, they are not insurance lead generation machines, nor are they savvy insurance web marketers. The results are self-evident, insufficient qualified prospects at the top of the sales funnel, usually translates into inadequate results at the bottom of the funnel.
A better path to success for many agencies and brokers begins with a comprehensive and consistent insurance marketing and lead generation program, providing producers with an influx of quality prospects, so they can spend more time selling and less time prospecting.
Why don't more agencies invest in these types of programs?
They lack the internal resources necessary to execute these marketing initiatives
They plan on doing this type of marketing and lead gen, but never seem to find the time to get it done
They believe in doing business the old-fashioned way (I built my own pipeline and you can too)
They over invest in sales and under invest in marketing and lead generation
They tried it once and it didn't work
They tried a short pilot program and didn't see an immediate ROI
These are just a few of the reasons many agencies and brokers are unable to accomplish their insurance lead generation and top line growth goals. Regardless of the reasons, agency owners and executives should review current and past producer performance and determine if it's time to refine their insurance marketing and lead generation programs, to improve the path to success for their producers specifically and their businesses in general. Agencies, brokers and wholesalers lacking the knowledge and skills necessary to undertake these marketing and lead generation initiatives can seek assistance outsourcing assistance from proficient insurance marketing agencies as a viable alternative to internal staffing.
For more information on territory exclusive Insurance Agency Marketing Solutions visit our website: http://www.startupselling.com. StartUpSelling, Inc. provides outsourced insurance agency lead generation services focusing in the areas of telemarketing, insurance agency eMarketing, and insurance web marketing. StartUpSelling, Inc. specializes in innovative entrepreneurial marketing, sales and lead gen concepts
Today insurance lead generation encompasses many new tools to help producers prospect, including eMarketing, Social Media Marketing, Blogging and Web Seminar Marketing, in addition to traditional cold calling and networking. Agencies and brokers must also add their website to this mix of tools, as many broker websites are out of date, difficult to navigate, and are not mobile compliant. The mobile compliance issue is very significant, as mobile searches are now exceeding PC based searches.
Many producers find these new web marketing tools, and in general the lead generation aspect of their jobs, to be arduous and challenging. That's why so many producers fail, they are not insurance lead generation machines, nor are they savvy insurance web marketers. The results are self-evident, insufficient qualified prospects at the top of the sales funnel, usually translates into inadequate results at the bottom of the funnel.
A better path to success for many agencies and brokers begins with a comprehensive and consistent insurance marketing and lead generation program, providing producers with an influx of quality prospects, so they can spend more time selling and less time prospecting.
Why don't more agencies invest in these types of programs?
They lack the internal resources necessary to execute these marketing initiatives
They plan on doing this type of marketing and lead gen, but never seem to find the time to get it done
They believe in doing business the old-fashioned way (I built my own pipeline and you can too)
They over invest in sales and under invest in marketing and lead generation
They tried it once and it didn't work
They tried a short pilot program and didn't see an immediate ROI
These are just a few of the reasons many agencies and brokers are unable to accomplish their insurance lead generation and top line growth goals. Regardless of the reasons, agency owners and executives should review current and past producer performance and determine if it's time to refine their insurance marketing and lead generation programs, to improve the path to success for their producers specifically and their businesses in general. Agencies, brokers and wholesalers lacking the knowledge and skills necessary to undertake these marketing and lead generation initiatives can seek assistance outsourcing assistance from proficient insurance marketing agencies as a viable alternative to internal staffing.
For more information on territory exclusive Insurance Agency Marketing Solutions visit our website: http://www.startupselling.com. StartUpSelling, Inc. provides outsourced insurance agency lead generation services focusing in the areas of telemarketing, insurance agency eMarketing, and insurance web marketing. StartUpSelling, Inc. specializes in innovative entrepreneurial marketing, sales and lead gen concepts
LLC's and Trusts: To Insure Properly or Not
The phrases that can strike fear (or should) in the heart of a personal insurance professional is when a client or prospect says:
"My home is in a trust" or "I own properties in an LLC."
The practice of clients obtaining a trust or forming an LLC is becoming quite commonplace these days. In the "old days," corporations belonged in "Commercial" insurance and individuals in "Personal" insurance. There have always been those "gray" situations that neither wants to insure such as the insured who owns more than a "certain" number of single family dwellings. Personal insurers consider it a commercial exposure and commercial insurers won't touch them so agents have to get creative. LLC's and Trusts seem to be falling into another type of gray area. Honestly, contracts have not kept up so insurers have become creative.
LLC's: An LLC is a Limited Liability Company. It is a separate and distinct legal entity. It's owners are known as "members." After the financial collapse in 2008, the bottom fell out of the real estate market. Sadly, many people lost their homes. People with money quickly recognized that they could pick up dwellings at a bargain and benefited from an increased need for rental dwellings. Many of these folks opted to form an LLC to purchase these dwellings because under most circumstances, members are not personally liable for debts and liabilities of an LLC. Some insurers will issue dwelling fire policies with an LLC listed as the named insured- in some circumstances. This is a liability issue. Insurers are concerned (and rightly so) with getting an adequate premium for the exposure. If the members of the LLC are relatives ie: brothers or father and daughter, etc. then some preferred carriers are willing to name the LLC as the named insured. If the members are unrelated individuals then this would be a significant increase in liability exposure, which most preferred insurers are not willing to take on. (Insurers need to price for this exposure so it can be insured as well.) Therefore, it is important to understand who all the members of the LLC are and how they are related to each other to be able to have that discussion with your underwriter.
Trusts: Let's begin our discussion of trusts with a few definitions that are important.
"Grantor" is the creator of the trust and has the legal authority to transfer property.
"Trustee" handles the assets or property for a third-party beneficiary. The Trustee may also be the "Grantor;" but could also be a spouse, adult child or third-party to the beneficiary. They have a fiduciary responsibility to act in the best interest of the beneficiary.
The main purpose in setting up a trust is to avoid "probate" which can delay passing property to heirs, costs up to 5% of the value of the estate and opens the records to the public. The benefits of forming a trust are understandable especially when there are substantial assets to protect and keep private. When a trust is formed and a primary residence is transferred to the trust, the owner of the property is now the trust, which is a separate legal entity.
When the issue of naming a trust as the named insured first started many years ago, there was a "solution" which in most circumstances still is the fashion in which this situation is handled. Make the "owners" of the trust who are usually the folks that live in the home the named insured ie: Mr. and Mrs. Smith and list the trust as an "additional insured." The argument was that doing it this way limited the liability of the trust to the residence premises (so what about vacant land owned by the trust?) It also gives the individuals living in the home CPL coverage and contents coverage.
There are only at least two problems with that. The trust legally owns the property- not Mr. and Mrs. Smith. If there is a claim- the check should be made payable to the trust who owns the property. The other issue is that the trust has a "Grantor", "Trustee" and "Beneficiary". These may be different people. The "additional insured" arrangement assumes that the "Trustee" is living in the home. It gives no coverage to these additional individuals.
You as the Insurance Professional need to clearly understand who is living in the home and what position they play in the trust. I can think of only one preferred market who actually has an endorsement (Residence Held In Trust) who schedules the name of the "Grantor" and "Beneficiary". It assumes the Trustee is named as a named insured along with the trust. It resolves many of the issues not dealt with by naming the trust as an additional insured. Again- it assumes the trustee lives in the house so may not be correct to use in every situation as the trustee may be a third-party, but at least it is a step in the right direction.
Preferred insurers need to deal with these contract issues and it appears that Agency Insurance Professionals are going to have to keep the pressure on the carriers to be able to ultimately insure their clients properly.
Sharon L. Graeter, CPCU is Co-Founder and Director of Development for West Connect Insurance Solutions. She has 35 years experience in the Property and Casualty Insurance Industry and is a contract expert. Her agency is looking for financially motivated Insurance Sales Professionals to join their team. if you are located in California,visit http://www.westconnectalliance.com for more information. She also trains people looking for a career as Insurance Sales Professionals who are new to the business. Visit http://www.westconnectedu.com for additional information.
"My home is in a trust" or "I own properties in an LLC."
The practice of clients obtaining a trust or forming an LLC is becoming quite commonplace these days. In the "old days," corporations belonged in "Commercial" insurance and individuals in "Personal" insurance. There have always been those "gray" situations that neither wants to insure such as the insured who owns more than a "certain" number of single family dwellings. Personal insurers consider it a commercial exposure and commercial insurers won't touch them so agents have to get creative. LLC's and Trusts seem to be falling into another type of gray area. Honestly, contracts have not kept up so insurers have become creative.
LLC's: An LLC is a Limited Liability Company. It is a separate and distinct legal entity. It's owners are known as "members." After the financial collapse in 2008, the bottom fell out of the real estate market. Sadly, many people lost their homes. People with money quickly recognized that they could pick up dwellings at a bargain and benefited from an increased need for rental dwellings. Many of these folks opted to form an LLC to purchase these dwellings because under most circumstances, members are not personally liable for debts and liabilities of an LLC. Some insurers will issue dwelling fire policies with an LLC listed as the named insured- in some circumstances. This is a liability issue. Insurers are concerned (and rightly so) with getting an adequate premium for the exposure. If the members of the LLC are relatives ie: brothers or father and daughter, etc. then some preferred carriers are willing to name the LLC as the named insured. If the members are unrelated individuals then this would be a significant increase in liability exposure, which most preferred insurers are not willing to take on. (Insurers need to price for this exposure so it can be insured as well.) Therefore, it is important to understand who all the members of the LLC are and how they are related to each other to be able to have that discussion with your underwriter.
Trusts: Let's begin our discussion of trusts with a few definitions that are important.
"Grantor" is the creator of the trust and has the legal authority to transfer property.
"Trustee" handles the assets or property for a third-party beneficiary. The Trustee may also be the "Grantor;" but could also be a spouse, adult child or third-party to the beneficiary. They have a fiduciary responsibility to act in the best interest of the beneficiary.
The main purpose in setting up a trust is to avoid "probate" which can delay passing property to heirs, costs up to 5% of the value of the estate and opens the records to the public. The benefits of forming a trust are understandable especially when there are substantial assets to protect and keep private. When a trust is formed and a primary residence is transferred to the trust, the owner of the property is now the trust, which is a separate legal entity.
When the issue of naming a trust as the named insured first started many years ago, there was a "solution" which in most circumstances still is the fashion in which this situation is handled. Make the "owners" of the trust who are usually the folks that live in the home the named insured ie: Mr. and Mrs. Smith and list the trust as an "additional insured." The argument was that doing it this way limited the liability of the trust to the residence premises (so what about vacant land owned by the trust?) It also gives the individuals living in the home CPL coverage and contents coverage.
There are only at least two problems with that. The trust legally owns the property- not Mr. and Mrs. Smith. If there is a claim- the check should be made payable to the trust who owns the property. The other issue is that the trust has a "Grantor", "Trustee" and "Beneficiary". These may be different people. The "additional insured" arrangement assumes that the "Trustee" is living in the home. It gives no coverage to these additional individuals.
You as the Insurance Professional need to clearly understand who is living in the home and what position they play in the trust. I can think of only one preferred market who actually has an endorsement (Residence Held In Trust) who schedules the name of the "Grantor" and "Beneficiary". It assumes the Trustee is named as a named insured along with the trust. It resolves many of the issues not dealt with by naming the trust as an additional insured. Again- it assumes the trustee lives in the house so may not be correct to use in every situation as the trustee may be a third-party, but at least it is a step in the right direction.
Preferred insurers need to deal with these contract issues and it appears that Agency Insurance Professionals are going to have to keep the pressure on the carriers to be able to ultimately insure their clients properly.
Sharon L. Graeter, CPCU is Co-Founder and Director of Development for West Connect Insurance Solutions. She has 35 years experience in the Property and Casualty Insurance Industry and is a contract expert. Her agency is looking for financially motivated Insurance Sales Professionals to join their team. if you are located in California,visit http://www.westconnectalliance.com for more information. She also trains people looking for a career as Insurance Sales Professionals who are new to the business. Visit http://www.westconnectedu.com for additional information.
When to Contact Your Insurance Company About Updating Your Policy
An insurance company offers policies to the public either by selling directly to individuals or through other sources such as employees' benefits packages. This provision allows you some peace of mind in case of a misfortune. It is best that you review your coverage from time to time. There are a few reasons why you would need to upgrade or change your coverage. Let's touch upon a few of those reasons.
Have you rented a new home or apartment?
Of course, the landlord will be responsible for insuring the building, but you are accountable for covering your possessions. Rental coverage is readily available and inexpensive, plus it provides liability coverage, which protects you in case anyone is injured while at your home or apartment.
Have you made any new renovations to your home?
If so, these changes are not included in your warranty. You should contact your insurance company and inform them of the changes so you are covered. Most people don't think about this and it is very important to make sure you don't have to come up with your own money to maintain your present living conditions.
Have you recently purchased any new fine art, expensive jewelry, or antiques?
A standard homeowner's policy will not necessarily cover these types of items. You will need extra coverage. You should have your new purchase appraised and add extra coverage to your policy.
Have you recently had a baby?
Review your policy and disability income safety net. You may well need more coverage for your family if something happens to you. Make sure you update the beneficiary descriptions on your policy to include your new baby. Also, make sure your disability options are up to date to help if you get sick or are injured and cannot work.
Have you recently started a new business?
In today's society, the fact that you may be sued is a distinct possibility. It would help if you had a human resources department. Employees' rights are numerous, and in down economies, employee lawsuits increase radically. The cost of defending any accusations alone can put a small company out of business. To help with the risks, the Employment Practices Liability Insurance (EPLI) is a policy to help meet small business insurance needs. EPLI generally covers your company for wrongful termination, sexual harassment, discrimination, and workplace wrongdoings.
On a side note, if you have your car covered by one company and your home by another, you can combine all your needs with one company and possibly receive a big discount.
As you can see, the details of this subject are varied and complicated. Only experts can possibly answer all the myriad of questions you may have. If you use the Internet to gather information on this subject, next you should talk to an expert. An insurance company is a good place to start. Contact your local representative today.
When looking for an insurance company, PA residents turn to The Nice Agency. Learn more about our services at http://niceinsuranceagency.com/.
Have you rented a new home or apartment?
Of course, the landlord will be responsible for insuring the building, but you are accountable for covering your possessions. Rental coverage is readily available and inexpensive, plus it provides liability coverage, which protects you in case anyone is injured while at your home or apartment.
Have you made any new renovations to your home?
If so, these changes are not included in your warranty. You should contact your insurance company and inform them of the changes so you are covered. Most people don't think about this and it is very important to make sure you don't have to come up with your own money to maintain your present living conditions.
Have you recently purchased any new fine art, expensive jewelry, or antiques?
A standard homeowner's policy will not necessarily cover these types of items. You will need extra coverage. You should have your new purchase appraised and add extra coverage to your policy.
Have you recently had a baby?
Review your policy and disability income safety net. You may well need more coverage for your family if something happens to you. Make sure you update the beneficiary descriptions on your policy to include your new baby. Also, make sure your disability options are up to date to help if you get sick or are injured and cannot work.
Have you recently started a new business?
In today's society, the fact that you may be sued is a distinct possibility. It would help if you had a human resources department. Employees' rights are numerous, and in down economies, employee lawsuits increase radically. The cost of defending any accusations alone can put a small company out of business. To help with the risks, the Employment Practices Liability Insurance (EPLI) is a policy to help meet small business insurance needs. EPLI generally covers your company for wrongful termination, sexual harassment, discrimination, and workplace wrongdoings.
On a side note, if you have your car covered by one company and your home by another, you can combine all your needs with one company and possibly receive a big discount.
As you can see, the details of this subject are varied and complicated. Only experts can possibly answer all the myriad of questions you may have. If you use the Internet to gather information on this subject, next you should talk to an expert. An insurance company is a good place to start. Contact your local representative today.
When looking for an insurance company, PA residents turn to The Nice Agency. Learn more about our services at http://niceinsuranceagency.com/.
6 Key Steps For Effective Insurance Landing Pages
Most insurance brokers and agencies want to grow the top line by supplying their producers with insurance leads. A robust top of the sales funnel helps ensure more consistent results at the bottom of the funnel. Insurance email marketing and social media marketing offer two excellent methods to accomplish this. The goal is to drive in profile prospects to a website, webinar or, as we'll discuss here, a dedicated landing page. Though some agencies and brokers are just beginning to upgrade their websites and launching their initial emarketing campaigns, other agencies have the basis in place and can now advance to more progressive strategies such as insurance landing pages and lead conversion optimization.
For those unfamiliar with these types of pages, a simple definition follows: Any web page which exists to elicit a specific action on behalf of a visitor, typically using a form to capture information. Of course landing pages can be used to deliver all types of digital content, from webinar registration, to insurance case studies, to benefits calculators and newsletter subscriptions. When building these targeted pages, insurance marketers should begin by determining the action they wish to elicit, then build the page to achieve that single goal.
Here are 6 key steps to building effecting insurance landing pages.
1. Your Unique Value Proposition
The main headline (what is the goal of the landing page)
A supporting headline
A reinforcement statement
A closing argument
2. Images or Video
Add images, graphics and video increase conversion
Video also increases stickiness
3. List The Top 3-5 Benefits
Use bullets whenever possible
List key benefits (3-5)
List key features (3-5)
Whet the appetite - convert to a meal
Keep it succinct
4. Validation (Prove It and Prove It Quickly)
Real life examples
Case studies
Statistics
5. Click Through, Conversion
Call To Action (CTA)
Keep It Simple
One Primary CTA
Use short, simple web form when collecting demographics (Name, email and business for example).
6. Execute, Measure, Refine
What are the empirical goals for the page/campaign
Total webinar registrants, requests to download case studies, number of videos viewed, etc.
Modify pages to optimize conversion on successive campaigns.
Start by creating a conversion goal (total click throughs, total downloads, phone calls, etc.). Launch your campaigns, which could include email marketing and social media marketing. Determine the primary time frame for the campaign, perhaps 5 days. Then measure the results and refine the landing page to test conversion optimization. This can be accomplished in a linear manner, or using split testing (or multivariate testing) to test multiple landing pages and messages simultaneously. Integrating effective landing pages into an insurance web marketing strategy will help drive more leads into your pipeline.
For more information on exclusive Insurance Agency Marketing Solutions visit our website: http://www.startupselling.com. StartUpSelling, Inc. provides outsourced insurance agency marketing and lead generation services focusing in the areas of telemarketing, insurance agency email marketing, and insurance web marketing. StartUpSelling, Inc. specializes in innovative entrepreneurial marketing, sales and lead gen concepts.
For those unfamiliar with these types of pages, a simple definition follows: Any web page which exists to elicit a specific action on behalf of a visitor, typically using a form to capture information. Of course landing pages can be used to deliver all types of digital content, from webinar registration, to insurance case studies, to benefits calculators and newsletter subscriptions. When building these targeted pages, insurance marketers should begin by determining the action they wish to elicit, then build the page to achieve that single goal.
Here are 6 key steps to building effecting insurance landing pages.
1. Your Unique Value Proposition
The main headline (what is the goal of the landing page)
A supporting headline
A reinforcement statement
A closing argument
2. Images or Video
Add images, graphics and video increase conversion
Video also increases stickiness
3. List The Top 3-5 Benefits
Use bullets whenever possible
List key benefits (3-5)
List key features (3-5)
Whet the appetite - convert to a meal
Keep it succinct
4. Validation (Prove It and Prove It Quickly)
Real life examples
Case studies
Statistics
5. Click Through, Conversion
Call To Action (CTA)
Keep It Simple
One Primary CTA
Use short, simple web form when collecting demographics (Name, email and business for example).
6. Execute, Measure, Refine
What are the empirical goals for the page/campaign
Total webinar registrants, requests to download case studies, number of videos viewed, etc.
Modify pages to optimize conversion on successive campaigns.
Start by creating a conversion goal (total click throughs, total downloads, phone calls, etc.). Launch your campaigns, which could include email marketing and social media marketing. Determine the primary time frame for the campaign, perhaps 5 days. Then measure the results and refine the landing page to test conversion optimization. This can be accomplished in a linear manner, or using split testing (or multivariate testing) to test multiple landing pages and messages simultaneously. Integrating effective landing pages into an insurance web marketing strategy will help drive more leads into your pipeline.
For more information on exclusive Insurance Agency Marketing Solutions visit our website: http://www.startupselling.com. StartUpSelling, Inc. provides outsourced insurance agency marketing and lead generation services focusing in the areas of telemarketing, insurance agency email marketing, and insurance web marketing. StartUpSelling, Inc. specializes in innovative entrepreneurial marketing, sales and lead gen concepts.
Subscribe to:
Posts (Atom)